Dubai is the center of attraction for every businessman and entrepreneur. A significant portion of Dubai’s population is involved in business due to the business-friendly environment offered by the government. This results in high competition and every businessman tries different strategies to get noticed and attract customers.
One powerful and promising strategy is digital marketing. There is a rising demand for digital marketing agencies in Dubai in the high competition. The purpose of marketing is to increase the reach of the business on different online platforms.
How Does It Work?
A strong online presence is necessary for any business to compete with competitors. The digital market agency understands the goals of the business company, promotes the business using various platforms, and reaches the target audience. A greater number of audience means a larger number of customers and higher sales.
The most commonly used social media platforms to reach the target audience are:
- YouTube
- TikTok
You can target the audience through emails, blogging, search engine optimization, and many other strategies besides these platforms.
Steps to Start Digital Marketing Agency in Dubai
If you are going to run your own digital marketing company, it is a strategic approach, as in UAE digital marketing is a rewarding business. Here are some essential steps to start an agency:
Choose a Company Name
The first step is to choose a name according to the instructions given in the UAE nomenclature. Whatever name you choose, it mustn’t contain any offensive words. Investors are allowed to name their company by their name, but it is mandatory to use their full name for transparency in Business Activities.
After choosing a name, you can check whether it is available or registered. If it is not available, then you have to choose another name. You can also confirm it with the relevant authorities.
Decide Location
The second step is to decide the agency’s location; it can be on the mainland or in the Free Zone of Dubai. Each location has its own set of benefits. If you decide to open in a free zone, you get special incentives to choose any currency, tax exemption, and easy take-out of profit process.
However, if you choose the mainland as an opening agency, it will provide you the opportunity to trade with a local market in the UAE, unlike a free zone. Digital marketing firms are advised to choose Freezone as it is cheaper and offers business support.
Apply for License
To operate legally, it is mandatory to have a digital marketing license Dubai. If your decided location is the mainland, then investors have to directly apply for a license from the Department of Economic Development (DED).
As Freezone has its own rules and regulations, some extra approvals are needed for a license; however, the process takes the same time as services in Free Zone are quicker and easier.
Opening Bank Account
The next step is to Open a Bank Account in a corporate bank. In Dubai, unlimited options are available, both international and local. An opportunity to apply online is also provided.
Make sure you choose a secure and reliable bank that provides facilities and services and suits your needs.
Build a Portfolio
To build a portfolio, starting with small projects on a low budget is recommended. A good portfolio shows the professionalism and capability of your business, and it also helps in attracting more clients.
Additionally, enhancing your presence on social media platforms is crucial for the agency’s success.
Manage Visas
After successfully completing the steps mentioned above, the next step is to get a Residential Visa for family members, employees of the agency, and house helpers.
The category of visa you receive depends on two factors
- Investment plan
- Office size
Documents Required for Marketing Agency
For online marketing in UAE, a digital marketing license Dubai and the following documents are required. These documents are submitted to relevant authorities for company registration.
- Passport copies of shareholders (if any)
- If you are already residing in UAE, then copies of the pages stamped with residence or visit visa
- Memorandum of Association
- Emirate ID is also required if the investor is a resident of the UAE
- No Objection Certificate (NOC) of residents from their local sponsor
- Photocopy of trade name confirmation
- Addresses of employees and shareholders of digital marketing agency
- Article of Association
- Two photographs (Passport sized)
Cost of Digital Marketing License Dubai
The license cost is not fixed as it depends on many factors, such as the size and location of the business. Also, license cost is directly linked to the scope of business activity.
The estimated amount of the license is between AED 16000 to AED 20000. It includes a trade name confirmation fee, local agent fee, fee of initial approval, and tasheel preapproval fee.
Cost of Setting Up Agency
Setting up an agency online requires a license and visa only, so the cost is almost AED 22000. However, if you start working on-site, then the cost increases up to AED 24,775.
Benefits of setting up a Marketing Agency
Digital advertising Dubai is needed for every business to reach customers regardless of business category, location, and size. So, setting up a marketing agency is promising and profitable and has many other benefits. These include
Complete Ownership
Setting up a digital marketing agency is a great idea as it gives you complete ownership, whether it is located on the mainland or in the free zone of Dubai. From the smallest task to the big deskins of the company, you don’t have to get permission from anyone.
For assistance, you might need a local service agent (LSA) but try to find someone who does not ask for shares in return.
High Profit
It has a high profit margin as each businessman seeks advice from digital marketing consultancy to navigate through business hurdles. As compared to investment, it can provide you with high profit.
Tax Exemption
One of the most compelling benefits of setting up a company in free zone is the tax exemption. This directly contributes to high profitability, and you can invest that amount in expanding your business instead of paying as tax.
Conclusion
Digital marketing consultancy is a necessity for every single business in Dubai. By providing exceptional services to customers, you can unlock long-term success. Although the process is complex and takes time to grow, with dedication, professionalism, and a strategic approach, your agency can compete with others.
Moreover, the favorable business environment of Dubai is a plus point for entrepreneurs who want to start a company and provide services to clients.
At the end of this article, we hope you have a complete understanding of how a digital marketing agency in Dubai works and how you can start your own agency.
