The digital industry has controlled the world at a breakneck pace. The digital sector has made a huge positive impact on the economy. It has also gained a large popularity in Dubai and is now considered the hub of influencers and business. Almost 99% of the country’s population uses social media follows social media influencers and looks up to them for entertainment.
The influencer market in the Middle East has crossed 1.3 billion dollars and if you want to be a part of this market you require an influencer license and need to know about the influencer license Dubai cost.
Influencer License Dubai Cost
The influencer license is valid for 1 year and needs to be renewed every year. The influencer license Dubai costs around 10,000 AED to 15,000 AED. However, the total cost can vary depending on multiple factors. A social media content creator must also have a trade license or must apply for it if not available.
To get a social media influencer license you must apply to the National Media Council (NMC). This license is compulsory for every social media influencer who does paid promotions or content creation. It is also essential if an influencer makes money by advertising or product placements in their content.
In Sharjah, the National Media Center (NMC) license costs around 5,700 AED.
Why You Need an Influencer Permit
The government of UAE has set various rules and regulations for content creators to make this field professional. This license is also called an influencer E-media license. All the content creators who get paid for their content must apply for an influencer E-media license from the National Media Council (NMC). The rules and regulations apply to all influencers using platforms of Instagram, TikTok, Facebook, and YouTube. The law is also applicable to vloggers and bloggers who are doing paid work which includes product promotion, product placement, or reviews of products.
The most important part of this is that influencers should not use any kind of false language or promote products that contain alcohol.
Content creators who do not get paid for product promotion or receive products as a gift in exchange for their reviews do not require an E-media license. E-media license is also not mandatory for owners of personal websites and people who advertise their brands on different platforms.
Requirements to Get an Influencer License
When you are applying for your permit in Dubai it is important to make sure that the application form you are submitting does not contain any mistakes.
Documents Required for Social Media Influencer License
If you are willing to apply for an influencer license in Dubai, the following documentation is required.
- Copy of your visa.
- Copy of Emirates ID.
- Two colored passport-size photos.
- Copy of your passport.
Steps to Obtain a Social Media Influencer License in Dubai
The following are the steps to acquire your social media influencer permit in Dubai. The license can be acquired from the National Media Council (NMC).
- A company address like in a free zone for incorporation.
- Application submission.
- Submit all the required documents to the respective authorities.
- Complete the payment process.
Rules to Follow to Get an Influencer License
- A person who is applying for an influencer license in Dubai must follow the following set of rules if they want to work without any unwanted interception from authorities.
- The content creator must not promote alcohol in any way.
- They should avoid invading someone’s privacy and defaming someone.
- Must follow all laws and rules before taking pictures or recording videos.
- A social media content creator should avoid spreading messages that disturb the peace in any way or sharing comments that mock any political leader worldwide.
- They must avoid making blasphemous comments in any way.
If a social media influencer is found doing paid promotions in Dubai without having a proper influencer license, then a fine of 5,000 AED will be imposed on that influencer. In some cases, the social media account of that influencer can also be suspended.
Categories for Influencers
There are 3 categories made for influencers who are willing to opt for a license
Individual (Type 1)
Social media influencers who want to work alone as a solo or independent influencer can apply for an individual category which is type 1 National Media Council (NMC).
Partnership (Type 2)
This type of license applies to a group of influencers who want to set up a small organization. On top of that, they would also need to register their business and apply for a trade license. This type of social media influencer license or E-media license is more cost-effective than type 1.
Agency (Type 3)
This type of license is for those influencers who have signed a contract with an agency that is already registered with the National Media Council (NMC). It is the third type but in this license type, an influencer has less control over the type of content he is creating.
Conclusion
If you are a social media influencer who is making money through his posts and wants to continue your journey by following all the rules and regulations, then you must apply for an influencer license in Dubai. Influencer license Dubai cost is around 10,000 AED to 15,000 AED and is valid for 12 months. You can get an expert help who can guide you through these steps without any problem. Al Riyady is here to help and guide you through the entire process and also help you in doing proper research from all the above categories and tell you which one fits you the best. It may seem a bit complicated but it is a good step as the future is all digital.
