There is a massive rise in the scope of digital marketing in Dubai, with countless opportunities for professionals. If you want to enter digital marketing and wonder if the career is worth it, you’re in the right place. Digital marketing is essential to every business sector; there’s a high demand for marketers who can manage this market. Digital marketing is attractive because of its global reach and good investment profit returns.
This blog will highlight the scope of digital marketing for businesses and students in Dubai and the future of digital marketing. Before exploring the vast topic, it is essential to understand the meaning of digital marketing in detail.
What is Digital Marketing? – Scope of Digital Marketing in Dubai
Digital marketing is called online marketing, as it utilizes the internet and other online websites to advertise their businesses and brands, connect with customers, and help achieve business goals. Through different means, it helps spread brand awareness and convert them into potential customers.
Simply put, digital marketing promotes and sells products and services via online platforms. Online marketing is different from traditional marketing, as it is dynamic, and its trends always keep changing, helping earn high revenue with little investment.
Digital marketing benefits people in business to expand their business and achieve their goals. It also helps companies to understand consumer behavior. It allows companies to achieve the following benefits,
- High customer reach
- Focused targeting
- Budget-friendly
- Simple to pursue
- Diversity of content to provide
By following the above-given points, companies can easily connect with their customers. Let us look into the scope of digital marketing in Dubai to understand if it is the right career for you.
Digital Marketing Post-Covid – Scope of Digital Marketing in Dubai
COVID-19 and the pandemic had a significant impact on the global economy and the living standard of people worldwide. Businesses face many challenges, such as economic loss and upset demand and supply chains. Its impact was huge on the marketing world and forced companies to adapt to the changes to stay competent. The businesses launched new campaigns and digital marketing strategies to maintain their presence in the business sector.
Global Online Consumers – Scope of Digital Marketing in Dubai
After COVID-19, the number of internet users significantly increased worldwide. The number of online customers and internet users reached 4.8 billion in July 2021, with almost 7 hours spent on average on the internet. Due to this, businesses started engaging in coming up with new content to stay in the competition. Companies are constantly working to rank at the top to get more customer visibility and engagement.
Role of E-Commerce – Scope of Digital Marketing in Dubai
Recent statistics show that the retail trade increased from 16.07-21.96 billion from January to June 2020. This rise in trade was due to people’s preference for online shopping to maintain their safety from the virus.
Due to the increase in online customers, the revenue growth of e-commerce websites like Amazon and Alibaba multiplied. Even after the pandemic, the trend of online shopping didn’t stop. So, you can earn huge revenue if you have an online shop or e-commerce store.
Changed Customer Behaviour – Scope of Digital Marketing in Dubai
The pandemic has also resulted in the customer behavior of the people. When the pandemic started, people used to spend their time watching digital videos on social media, but as time passed, live videos, including video games and OTT platforms, caught more attention.
The reason is that people got bored with the audio and videos and wanted to entertain themselves with something new when they were locked in their homes, resulting in 207.5 billion OTT and 151.5 live-streaming video viewers by August 2020.
Change in Advertisement Cost – Scope of Digital Marketing in Dubai
Due to the increased number of consumers viewing online content through online platforms, the digital market’s value reached $ 321 billion in 2022. This value is expected to grow to $ 671.86 billion by 2028. The digital marketers use different strategies to find potential customers.
After the pandemic, brands spent less on traditional advertising platforms than on the present platform. The reason is that the current advertisement platforms produce better results than radio, TV, newspaper, and others.
Increased Challenges – Scope of Digital Marketing in Dubai
After COVID-19, customers give more importance to the value than just the product they buy. The e-commerce stores also need to be aware of increased environmental concerns. The goal of every business owner is to get more new customers while keeping the old ones. Brands are constantly working to introduce new campaigns to attract new customers. It is also one of the biggest challenges of today’s online businesses that they continuously have to supply engaging, authentic, and relevant content on their online platforms.
Scope of Digital Marketing in Dubai for Professionals
The opportunities for entrepreneurs in Dubai in digital marketing are endless, and it is a promising sector. With the increase in online users and the need for online shops, the opportunities for working professionals are increasing in the digital market.
Professionals can use digital marketing positions in real estate, education, fashion, etc. These industries rely on digital marketing professionals to promote their products online and make their businesses successful. The salary packers for digital marketers are also high, and it has become one of the most popular career choices for professionals.
The number of internet users is at 99% in the UAE. Businesses understand that a digital market approach can help them reach their target customers rather than a traditional marketing approach.
Consequently, expert digital marketers’ demand for digital marketing has also increased. Dubai is essential for helping with the growth of digital marketing as it offers different opportunities to make your business successful.
The key to making your digital marketing business successful is taking an online course such as Professional Certification in Digital Marketing & Strategy (PCDMS), the best online course to get you started on your digital marketing journey.
Advantages of Digital Marketing in Dubai
Here are some of the benefits of digital marketing in Dubai that will help you understand its importance and the reason for its growth
Cost-Effective
Digital marketing is lucrative and allows you to advertise your business on many online social media platforms at a very low price with more engagement.
Global Reach
Digital marketing lets you reach your customers and grow your business globally. You can advertise your products in parts of the world where your product is in demand and sell it through online channels.
Detailed Targeting
Unlike traditional advertisements like on TV, in newspapers, etc., digital marketing lets you target and reach your clients who are interested in buying your products.
Ease of Learning. With most people having access to the internet, it is very easy to learn and use digital marketing to earn money. Many online courses are available that you can learn at your own pace and time.
Engagement with Customers
With the help of digital marketing, you can connect with your customers at every stage of buying sol, solve any customer’s issues, and answer their queries.
Different Strategies
Digital marketing consists of different tactics to grow your business according to your needs. You can use SEO, google ads, email marketing, and social media to promote your business and reach your target customers.
Analytics Tools
You can analyze your company’s performance and customer requirements using analytic tools and compare your growth. Analytics helps you develop business strategies and determine what you need to change.
Types of Digital Marketing – Scope of Digital Marketing in Dubai
Digital marketing has many types you can learn and use for your business growth. Here are a few of them.
- Social media marketing
- Email marketing
- Content marketing
- Affiliate marketing
- Advertising
- Video Marketing
- Marketing communications
- Search engine marketing
- Mobile Marketing
Final Words
Due to the increasing demand in the scope of digital marketing in Dubai can be utilized with the right skills and strategy to achieve your business goals. The career has a promising future, but you must stay updated and creative to adapt to the changes and stay competitive.
Al Riyady is here to help you with any digital marketing-related questions and how you can set up your business in Dubai. Our expert business consultants can help you with PRO Services Dubai, Corporate Tax, Bookkeeping and more.
